Pricing Strategies

Elective course, 1.5 credits
Faculty: Utpal Dholakia
Expected start date: July 1, 2019

In this course, you will study the paradigm that the success of a product lies not only in its acceptance by the end consumer, but also in how it is priced and how it reaches the intended consumer. The course emphasizes understanding and analyzing the issues, problems and opportunities characteristic of the channel relationship and of the various faces of pricing.