Senior Associate Dean for Diversity, Equity and Inclusion Associate Clinical Professor of Marketing
Prof. Porter’s research focuses on the value of fostering customer relationships in technology-enabled marketing environments, and she has published articles in premier academic journals including Management Science, California Management Review and Journal of Management Information Systems. For several years, Prof. Porter taught both MBA and undergraduate students at University of Notre Dame. She joined Rice in Fall 2011 and teaches core Marketing, Marketing Research, and Customer Relationship Management. She also leads an experiential learning course called Marketing Lab as well as two integrative Executive Seminars. Prof. Porter earned a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania (dual concentrations in finance and public policy), an MBA from University of Michigan (dual emphases in operations and corporate strategy) and a PhD from Georgia State University (marketing). Prior to pursuing a career in the academy, she spent several years as a management consultant with firms including Gemini Consulting (now Capgemini), Cambridge Management Consulting (now part of Atos) and Xerox, as an internal consultant with Georgia Pacific, and as a commercial banker at National Westminster Bank USA (now part of Bank of America).
An award winning teacher, consistently earning outstanding reviews from MBA and undergraduate students, with experience and/or interest in teaching in the following areas:
Core Marketing Strategy
Customer Relationship Management
Published in Financial Times 50 and other high-quality journals, crossing disciplinary boundaries of marketing, management, information systems and communications, in the following domains:
Trust & Relationship Marketing
Fostering Customer Trust and Engagement in Virtual Communities
Consumer Technology Acceptance & Use
Book Porter, C.E., (2015), “Virtual Communities and Social Networks” in Communication and Technology, Cantoni and Danowski (Eds.), Vol. 5 in Handbooks of Communication Science, Berlin, Germany: De Gruyter Mouton Publications, Chapter 8, 161-180.