Sharad Borle
ASSOCIATE PROFESSOR OF MARKETING
Sharad Borle has been a marketing professor with Rice University since 2003. He received an M.S. and Ph.D. in marketing from Carnegie Mellon University, an MBA from XLRI Institute of Management in India, and a B.Tech in electronics engineering from Banaras Hindu University, also in India. Prior to his academic career, Professor Borle worked in India for the Department for International Development, Suzuki Motor Corporation and Network Limited.
To read more about Prof. Weston’s work, please visit Rice Business Wisdom.
Teaching Interests:
- Marketing research
- Marketing strategy
- Data analysis
- Marketing models
- Bayesian applications in marketing
Research Interests:
- Quantitative models of consumer behavior
- Bayesian econometrics
INTELLECTUAL CONTRIBUTIONS
Journal Article
Sellers, K. F., Borle, S., & Shmueli, G. (2012). Rejoinder: The COM-poisson model for count data: A survey of methods and applications. Applied Stochastic Models in Business and Industry, 28(2), 128-129. doi:10.1002/asmb.1923
Journal Article
Sellers, K. F., Borle, S., & Shmueli, G. (2012). The COM-poisson model for count data: A survey of methods and applications. Applied Stochastic Models in Business and Industry, 28(2), 104-116. doi:10.1002/asmb.918
Journal Article
Sen, R., Singh, S., & Borle, S. (2012) Open source software success: Measures and analysis. Decision Support Systems, 52(2), 364-372. doi:10.1016/j.dss.2011.09.003
Journal Article
Boatwright, P., Borle, S., & Kadane, J. (2010) Common Value/Private Value Categories in Online Auctions: A Distinction Without a Difference? Decision Analysis, 7(1), 86-98. doi:10.1287/deca.1090.0150
Journal Article
Algesheimer, R., Borle, S., Dholakia, U., & Singh, S. S. (2010). The impact of customer community participation on customer behaviors: An empirical investigation. Marketing Science, 29(4), 756-769. doi:10.1287/mksc.1090.0555
Journal Article
Singh, S. S., Borle, S., & Jain, D. C. (2009). A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. Quantitative Marketing and Economics, 7(2), 181-205. doi:10.1007/s11129-009-9065-0
Journal Article
Singh, S. S., Borle, S., & Jain, D. C. (2008). Customer lifetime value measurement. Management Science, 54(1), 100-112. doi:10.1287/mnsc.1070.0746
Journal Article
Kalyanam, K., Borle, S., & Boatwright, P. (2007). Deconstructing each item’s category contribution. Marketing Science, 26(3), 327-341. doi: 10.1287/mksc.1070.0270
Journal Article
Borle, S., Dholakia, U., Singh, S. S., & Westbrook, R. A. (2007). The impact of survey participation on subsequent customer behavior: An empirical investigation. Marketing Science, 26(5), 711-726. doi:10.1287/mksc.1070.0268